EMI lives up to it's new digital mantra

From the company who said "Embrace Digital Or Die" comes ...

 

By Lars Brandle, London

EMI Music has licensed its catalog to U.K. specialist digital dance music store DJdownload.com, becoming the first major to do so.

Through the deal, unveiled today, EMI will offer its repertoire in MP3 format, including works released on celebrated dance label Positiva, covering new works from the likes of Ferry Corsten, the Shapeshifters, Axwell and Deep Dish, and classic hits such as Spiller's "Groovejet," The Ones' "Flawless," and Fragma's "Toca's Miracle."

Other dance-oriented content highlights include Chemical Brothers' catalog, Depeche Mode, LCD Soundsystem, Massive Attack, Tracey Thorn, Moloko and Hot Chip.

"The partnership with DJdownload marks another step forward for EMI towards our goal of increasing the presence of our music in niche markets," comments Graeme Rogan, head of digital sales, EMI Music U.K., in a statement. "DJdownload has a knowledgeable and committed consumer base and we look forward to engaging with this market to increase the sales and reach of all our dance related products."

Justin Pearse, head of music at DJdownload.com, described the deal as "a watershed for niche players like us."

DJdownload.com boasts track licened from stocks music from more than 4,500 labels.

 

source [Billboard]