Friday, November 2, 2007

Very Pricey Pussy


The Ashera, a mix of an African Serval, Asian Leopard and a domestic cat, is a popular designer kitty.

NEW YORK (CNNMoney.com) -- Goodbye Goldendoodle. Designer dogs are so last season. Now animal lovers are clamoring for cat crossbreeds -- and they are sparing no expense on the latest "it" pet.

Hybrid house pets were originally developed to create well-behaved companions that don't shed. But with unmatched cuteness and likability, crossbreeds like Puggles, Labradoodles, Yorkipoos and Schnoodles drove demand among the dog-loving set.

Now mixed-breed cats, with their beauty and stature, are causing a craze for those with a fondness for felines.

And for some, no price is too high for a designer kitten.

"For our customers, money is no object," said breeder Simon Brodie.

Brodie used a "secret recipe," to mix an African Serval and Asian Leopard cat with a domestic cat, to create the world's most expensive feline hybrid.

The Ashera, an exclusive product of Brodie's firm Lifestyle Pets resembles a little leopard and can weigh up to 30 pounds. But it's more suited for lounging than stalking prey.

"They are very friendly, very affectionate," Brodie said.

Although an Ashera costs $22,000 (plus $6,000 for the premium placement option which will expedite kitten delivery by about six months) Lifestyle Pets has already sold several cats to customers around the world since the pricey pet was unveiled in May.

Once an order is placed, the Ashera is hand delivered (the cost of delivery is approximately $1,500 within the U.S.) by a representative who remains on hand for a few days to answer questions and facilitate the transition. Asheras come fully vaccinated with a microchip identifier, a supply of kitty food and cat toys, access to an animal behaviorist and a year of veterinary insurance included.

There's even a certificate of authenticity that includes an image of each kitten's DNA "fingerprint." But what else would one expect for a cat that costs as much as a car?

Brodie says that his company will keep the supply small, developing less than 50 cats each year to uphold its unique appeal - and high price.

Although the Ashera may be the most expensive mixed-breed offering to hit the market recently, it's certainly not the only one.

Other popular hybrids include the Bengal (part Asian Leopard mixed with a house cat), Savannah (part African Serval, part house cat) and Chausie (part jungle cat, part house cat).

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