Sony BMG To Debut MP3 Album Cards

Sony BMG Music Entertainment will roll out its Platinum MusicPass series of digital album cards beginning Jan. 15 at Best Buy, Target and Fred's, with Trans World and Winn-Dixie coming to the party by the end of January.

In Canada, participating retailers include Best Buy, CD Plus, Shoppers Drug Mart, and Wal-Mart with HMV coming on board sometime during the first quarter.

As reported previously, the move marks the company's first commercial foray into MP3s in the U.S., a strategy that until recently it resisted in favor of selling files with digital rights management capabilities.

The digital album gift cards, which retail for $12.99, will be artist-specific and feature album artwork, and will come with bonus material. The card will contain a scratch-off that will reveal a PIN number that can be redeemed for a download at MusicPass.com.

"We see MusicPass as a great way to bring digital music to the physical retail space," said Sony BMG Music Entertainment global digital business & U.S. sales president Thomas Hesse in a statement. "We believe it will have strong appeal for a broad range of consumers, and that it will ultimately expand both the digital and physical markets for music."

Among the titles receiving this treatment are the Backstreet Boys' "Unbreakable"; Brad Paisley's "5th Gear;" Bruce Springsteen's "Magic"; Celine Dion’s "Taking Chances"; John Mayer’s "Continuum"; Three Days Grace's "One-X"; and Tony Bennett's "Duets." Compilations include "70's Pop Hits"; "Sensational 60's"; "Country Gold"; and "Everlasting Love."

In addition, as part of the launch, two titles--Kenny Chesney's "Just Who I Am: Poets & Pirates" and Celine Dion's "Taking Chances"--will also come with expanded offerings that retail for $19.99. In addition to those complete albums, the expanded MusicPass offering on those titles will include bonus material and the choice of one additional album from that same artist's catalog.

Source [Billboard]

The initial slate of Platinum MusicPass titles is as follows:

Platinum MusicPass Albums with Bonus Material (slrp $12.99):

Alejandro Fernandez, Viento A Favor
Alicia Keys, As I Am
Avril Lavigne, The Best Damn Thing
Backstreet Boys, UnBreakable
Barry Manilow, The Greatest Songs of the Seventies
Bob Dylan, Dylan
Boys Like Girls, Boys Like Girls
Brad Paisley, 5th Gear
Britney Spears, Blackout
Brooks & Dunn, Cowboy Town
Bruce Springsteen, Magic
Calle 13, Residente o Visitante
Camila, Todo Cambio
Carrie Underwood, Carnival Ride
Casting Crowns, The Altar and The Door
Celine Dion, Taking Chances
Chris Brown, Exclusive
Daughtry, Daughtry
Elvis Presley, Elvis 30 #1 Hits
Jennifer Lopez, Brave
John Mayer, Continuum
Kenny Chesney, Just Who I Am: Poets & Pirates
Martina McBride, Waking Up Laughing
P!nk, I'm Not Dead
Santana, Ultimate Santana
Sara Bareilles, Little Voice
Sean Kingston, Sean Kingston
The Fray, How To Save A Life
Three Days Grace, One-X
Tony Bennett, Duets

Platinum MusicPass Compilations (slrp $12.99)

Various, 70's POP HITS
Various, ROCK OF THE 70's
Various, SENSATIONAL 60's
Various, COUNTRY GOLD: THE 90's
Various, 80's POP HITS
Various, CLASSIC ROCK
Various, Everlasting Love

Expanded MusicPass Titles (slrp $19.99 versions which include the complete album, bonus material, plus choice of one additional album from that same artist's rich catalog of recordings.)

Kenny Chesney, Just Who I Am: Poets & Pirates
Celine Dion, Taking Chances