Sunday, October 14, 2007

Led Zeppelin - Mothership ... OFFICIAL info

(The Very Best Of Led Zeppelin)

(The Very Best Of Led Zeppelin)
(Deluxe Edition)

The Legendary Group's First-Ever Comprehensive 2CD Collection Featuring 24 Epic Songs Chosen, Sequenced & Remastered Under The Band's Direct Supervision! The Release Kicks Off A Global Led Zeppelin Event With The Re-Release Of The Song Remains The Same DVD And Expanded/Remastered Soundtrack, Culminating With The Band's Performance At A Benefit Tribute Concert For The Late Atlantic Records Founder Ahmet Ertegun.

"Led Zeppelin redefined rock in the Seventies and for all time. They were as influential in that decade as the Beatles were in the prior one. Their impact extends to classic and alternative rockers alike. Then and now, Led Zeppelin looms larger than life on the rock landscape as a band for the ages with an almost mystical power to evoke primal passions."
—from the Rock and Roll Hall of Fame's web page on the band's 1995 induction

It's rare that a group can truly rock today's world, but the arrival of MOTHERSHIP,
the first-ever comprehensive 2CD Led Zeppelin compilation—with the soon to follow re-release of The S ong Remains The Same on CD & DVD and a concert event reuniting Jimmy Page, Robert Plant, and John Paul Jones—qualifies. Produced by Page and mixed by Kevin Shirley, MOTHERSHIP's 24 monolithic tracks were selected and sequenced by the band, who also oversaw the painstaking remastering. Spanning their epic career, the unprecedented collection pulls immortal songs from all eight of the band's classic studio albums, one of the 20th century's most enduring bodies of musical work. Arguably the most influential and innovative rock band ever, Led Zeppelin has sold over 200 million records worldwide. They continue to inspire successive generations with their passionate, groundbreaking, genre-transcendent, mystic, heavy and blues-infused rock 'n roll. Forty years since they formed, the song indeed remains the same.

Product Overview
  • First 2 CD comprehensive collection.
  • 24 tracks chosen and sequenced by the band members.
  • Remastered with the band members' oversight (produced by Jimmy Page, mixed by Kevin Shirley)
  • Features key Led Zeppelin tracks "Good Times Bad Times," "Communication Breakdown," "Dazed And Confused," "Whole Lotta Love," "Heartbreaker," "Immigrant Song," "Rock And Roll" "Black Dog," "Stairway To Heaven," "D'Yer Maker," "Kashmir," and "All My Love."
  • Limited-edition deluxe version includes a DVD with the Premiere Version of the Led Zeppelin DVD , which was shown in theaters.
  • Features new liner notes by David Fricke and cover designed by noted Los Angeles artist Shepard Fairey.

Sell Points
  • A "worldwide event" will be created around Mothership and the expanded and remastered version of their concert film, The Song Remains The Same .
  • Led Zeppelin will headline a tribute concert to the late Ahmet Ertegun, in aid of The Ahmet Ertegun Education Fund. Robert Plant, Jimmy Page, and John Paul Jones will be joined by Jason Bonham, the son of their late drummer John Bonham. The event will take place at London's 02 Arena, 11/26/07. An estimated 20 million+ consumers rushed to register for the ticket lottery on the day the tribute was announced.
  • The campaign will utilize multiple forms of media over a six month period to spotlight Led Zeppelin to consumers and trade, similar to a major movie release. Different elements will be "revealed" on a monthly basis, culminating in the global "moment" around the various releases and tribute concert in November.
  • Initially marketing will target the early adopters, reaching kids where they live with online, grassroots, skate shop/action sports, movie theater, and lifestyle marketing.
  • The campaign will broaden to reach multiple consumer outlets with a massive TV/online/print advertising push, two syndicated radio specials, extensive retail promotion, press, TV broadcast, and more.
  • Major partnership efforts will launch in October, providing Led Zeppelin access into entirely new venues and providing over 100 million consumer impressions throughout the last three months of the year.
  • Coordinating marketing efforts with Warner Home Video with advertising, consumer airings and online promotion around their reissue of The Song Remains The Same DVD.
  • In discussions with airship companies for stunt visibility ideas in October and November.
  • Pursuing selected flyaway promotions for the London tribute event.
  • Online advertising banners will run extensively around the release on sites including sports, music, entertainment, blogs, and search engines.
  • Print advertising will run in major dailies around the world, including USA Today, New York Times, Los Angeles Times¸ and more.
  • In game sports promotions with NFL, NBA, MLB/World Series, College Football and more.
  • Merch tools: Static clings, stickers, floor bin, buttons, bin card/table tent, and more.
  • Led Zeppelin has sold over 200 Million records. They appeal to an incredibly broad consumer audience and are one of the few artists that are re-discovered by each generation.

2CD: 313148 081227996154 $19.98

2CD/1DVD: 31321208122799613 0 $24.98

Disc ONE
Good Times Bad Times
Communication Breakdown
Dazed And Confused

Babe I'm Gonna Leave Yous
Whole Lotta Love
Ramble On*
Immigrant Song
Since I've Been Loving You
Rock and Roll
Black Dog
When The Levee Breaks
Stairway To Heaven

Disc TWO

The Song Remains The Same
Over The Hills And Far Away
D'Yer Maker
No Quarter
Trampled Under Foot
Houses Of The Holy
Nobody's Fault But Mine
Achilles Last Stand
In The Evening
All My Love

Disc Three: DVD (Deluxe Edition)
We're Gonna Groove
I Can't Quit You Babe
Dazed & Confused
White Summer
What Is & What Should Never Be
Moby Dick
Whole Lotta Love
Communication Breakdown
Bring It On Home
Immigrant Song
Black Dog
Misty Mountain Hop
Going To California
In My Time Of Dying
Stairway To Heaven
Rock And Roll
Nobody's Fault But Mine
Whole Lotta Love

The Song Remains The Same (2CD) [328252]
Led Zeppelin [82632]
Led Zeppelin II[82633]
Led Zeppelin III[82678]
Led Zeppelin IV [82638]
Houses Of The Holy [82639]
Physical Graffiti (2CD) [92442]
Presence [92439]
In Through The Out Door [92443]
Coda [92444]
BBCSessions (2CD) [83061]
How The West Was Won (3CD) [83587]
Led Zeppelin (4CD Box Set) [82144]
Complete Studio Recordings, The (10CD Box Set) [82526]


- MOTHERSHIP - Collector's Edition - 2-CD/1-DVD ultra-deluxe, collectible limited edition ($TBA - SRP)

- MOTHERSHIP - Vinyl Edition - 4 LPs, high-end, audiophile quality vinyl with collectible memorabilia ($74.98 SRP)

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